# Understanding the influence of culture on customer engagement and recommendation intentions

> Research article (Journal of Strategic Marketing, 2020) · cited 25× · AI/ML

**Wikidata**: [openalex:W3109030862](https://www.wikidata.org/wiki/openalex:W3109030862)  
**Source**: https://4ort.xyz/entity/understanding-the-influence-of-culture-on-customer-engagement-and-recommendation-intentions