# Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation

> Research article (Tourism Management, 2019) · cited 187× · AI/ML

**Wikidata**: [openalex:W2965967340](https://www.wikidata.org/wiki/openalex:W2965967340)  
**Source**: https://4ort.xyz/entity/understanding-the-importance-that-consumers-attach-to-social-media-sharing-isms-scale-development-and-validation