# Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories

> Research article (European Research on Management and Business Economics, 2021) · cited 73× · AI/ML

**Wikidata**: [openalex:W3204572723](https://www.wikidata.org/wiki/openalex:W3204572723)  
**Source**: https://4ort.xyz/entity/understanding-the-impacts-of-lifestyle-segmentation-amp-perceived-value-on-brand-purchase-intention-an-empirical-study-i