# Understanding the impact of national culture on firms’ benefit-seeking behaviors in international B2B relationships: A conceptual model and research propositions

> Research article (Journal of Business Research, 2021) · cited 33× · AI/ML

**Wikidata**: [openalex:W3137564936](https://www.wikidata.org/wiki/openalex:W3137564936)  
**Source**: https://4ort.xyz/entity/understanding-the-impact-of-national-culture-on-firms-benefit-seeking-behaviors-in-international-b2b-relationships-a-con