# Understanding the dynamics behind bank branch service quality in Portugal: pursuing a holistic view using fuzzy cognitive mapping

> Research article (Service Business, 2015) · cited 36× · AI/ML

**Wikidata**: [openalex:W2043313977](https://www.wikidata.org/wiki/openalex:W2043313977)  
**Source**: https://4ort.xyz/entity/understanding-the-dynamics-behind-bank-branch-service-quality-in-portugal-pursuing-a-holistic-view-using-fuzzy-cognitive