# Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective

> Research article (International Journal of Information Management Data Insights, 2022) · cited 160× · AI/ML

**Wikidata**: [openalex:W4221092957](https://www.wikidata.org/wiki/openalex:W4221092957)  
**Source**: https://4ort.xyz/entity/understanding-the-drivers-of-online-trust-and-intention-to-buy-on-a-website-an-emerging-market-perspective