# Understanding the desire for green consumption: Norms, emotions, and attitudes

> Research article (Journal of Business Research, 2024) · cited 38× · AI/ML

**Wikidata**: [openalex:W4395450924](https://www.wikidata.org/wiki/openalex:W4395450924)  
**Source**: https://4ort.xyz/entity/understanding-the-desire-for-green-consumption-norms-emotions-and-attitudes