# Understanding the customer experience in the age of omni-channel shopping

> Research article (Revista ICONO14, 2017) · cited 100× · AI/ML

**Wikidata**: [openalex:W2730676231](https://www.wikidata.org/wiki/openalex:W2730676231)  
**Source**: https://4ort.xyz/entity/understanding-the-customer-experience-in-the-age-of-omni-channel-shopping