# Understanding the construction of marketers’ credibility by NZ senior managers: An interpretive study

> 2012 master's thesis by Lee John Harrison at University of Waikato

**Wikidata**: [Q112889902](https://www.wikidata.org/wiki/Q112889902)  
**Source**: https://4ort.xyz/entity/understanding-the-construction-of-marketers-credibility-by-nz-senior-managers-an-interpretive-study


## References

1. [Source](https://hdl.handle.net/10289/6469)