# Understanding self-service technology adoption by “older” consumers

> Research article (Journal of Services Marketing, 2021) · cited 35× · AI/ML

**Wikidata**: [openalex:W3129081146](https://www.wikidata.org/wiki/openalex:W3129081146)  
**Source**: https://4ort.xyz/entity/understanding-self-service-technology-adoption-by-older-consumers