# Understanding purchase intention towards eco-friendly clothing for generation Y & Z

> Research article (Cogent Business & Management, 2021) · cited 73× · AI/ML

**Wikidata**: [openalex:W3215166955](https://www.wikidata.org/wiki/openalex:W3215166955)  
**Source**: https://4ort.xyz/entity/understanding-purchase-intention-towards-eco-friendly-clothing-for-generation-y-amp-z