# Understanding Online Shopping Adoption in India: Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) With Perceived Risk Application

> Research article (Service Science, 2016) · cited 70× · AI/ML

**Wikidata**: [openalex:W2551453381](https://www.wikidata.org/wiki/openalex:W2551453381)  
**Source**: https://4ort.xyz/entity/understanding-online-shopping-adoption-in-india-unified-theory-of-acceptance-and-use-of-technology-2-utaut2-with-perceiv