# Understanding online gamers' intentions to play games online and effects on their loyalty: An integration of IDT, TAM and TPB

> Research article (Journal of Customer Behaviour, 2019) · cited 26× · AI/ML

**Wikidata**: [openalex:W2967061208](https://www.wikidata.org/wiki/openalex:W2967061208)  
**Source**: https://4ort.xyz/entity/understanding-online-gamers-intentions-to-play-games-online-and-effects-on-their-loyalty-an-integration-of-idt-tam-and-t