# Understanding non-private label consumers’ switching intention in emerging market

> Research article (Marketing Intelligence & Planning, 2019) · cited 25× · AI/ML

**Wikidata**: [openalex:W2943039986](https://www.wikidata.org/wiki/openalex:W2943039986)  
**Source**: https://4ort.xyz/entity/understanding-non-private-label-consumers-switching-intention-in-emerging-market