# Understanding Mobile Searcher Attention with Rich Ad Formats

> Research article (Proceedings of the 25th ACM International on Conference on Information and Knowledge Management, 2016) · cited 25× · AI/ML

**Wikidata**: [openalex:W2535228553](https://www.wikidata.org/wiki/openalex:W2535228553)  
**Source**: https://4ort.xyz/entity/understanding-mobile-searcher-attention-with-rich-ad-formats