# Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

> Research article (International Journal of Information Management, 2016) · cited 330× · AI/ML

**Wikidata**: [openalex:W2347477571](https://www.wikidata.org/wiki/openalex:W2347477571)  
**Source**: https://4ort.xyz/entity/understanding-mobile-marketing-adoption-intention-by-south-african-smes-a-multi-perspective-framework