# Understanding in-store interactive technology use: a uses and gratifications theory (UGT) perspective

> Research article (International Journal of Retail & Distribution Management, 2021) · cited 48× · AI/ML

**Wikidata**: [openalex:W3168623077](https://www.wikidata.org/wiki/openalex:W3168623077)  
**Source**: https://4ort.xyz/entity/understanding-in-store-interactive-technology-use-a-uses-and-gratifications-theory-ugt-perspective