# Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 61× · AI/ML

**Wikidata**: [openalex:W4394783358](https://www.wikidata.org/wiki/openalex:W4394783358)  
**Source**: https://4ort.xyz/entity/understanding-impulse-buying-in-short-video-live-e-commerce-the-perspective-of-consumer-vulnerability-and-product-type