# Understanding How Streamer’s Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge

> Research article (Journal of theoretical and applied electronic commerce research, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4401242497](https://www.wikidata.org/wiki/openalex:W4401242497)  
**Source**: https://4ort.xyz/entity/understanding-how-streamers-self-presentation-in-e-commerce-live-streaming-affects-consumers-the-role-of-persuasion-know