# Understanding how customer social capital accumulation in brand communities: A gamification affordance perspective

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 28× · AI/ML

**Wikidata**: [openalex:W4391908694](https://www.wikidata.org/wiki/openalex:W4391908694)  
**Source**: https://4ort.xyz/entity/understanding-how-customer-social-capital-accumulation-in-brand-communities-a-gamification-affordance-perspective