# Understanding hotel location preference of customers: Comparing random utility and random regret decision rules

> Research article (Tourism Management, 2019) · cited 70× · AI/ML

**Wikidata**: [openalex:W2911676645](https://www.wikidata.org/wiki/openalex:W2911676645)  
**Source**: https://4ort.xyz/entity/understanding-hotel-location-preference-of-customers-comparing-random-utility-and-random-regret-decision-rules