# Understanding food pleasure in organic consumption: the moderating effects of trust within the theory of planned behavior

> Research article (British Food Journal, 2023) · cited 28× · AI/ML

**Wikidata**: [openalex:W4388744067](https://www.wikidata.org/wiki/openalex:W4388744067)  
**Source**: https://4ort.xyz/entity/understanding-food-pleasure-in-organic-consumption-the-moderating-effects-of-trust-within-the-theory-of-planned-behavior