# Understanding electronic and face-to-face word-of-mouth influencers: an emerging market perspective

> Research article (Management Research Review, 2020) · cited 29× · AI/ML

**Wikidata**: [openalex:W3041461729](https://www.wikidata.org/wiki/openalex:W3041461729)  
**Source**: https://4ort.xyz/entity/understanding-electronic-and-face-to-face-word-of-mouth-influencers-an-emerging-market-perspective