# Understanding customer value: an action research-based study of contemporary marketing practice

> 2004 doctoral thesis by Victoria Janine Little at University of Auckland

**Wikidata**: [Q112859972](https://www.wikidata.org/wiki/Q112859972)  
**Source**: https://4ort.xyz/entity/understanding-customer-value-an-action-research-based-study-of-contemporary-marketing-practice


## References

1. [Source](http://hdl.handle.net/2292/327)