# Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques

> Research article (Journal of Advertising, 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4388283056](https://www.wikidata.org/wiki/openalex:W4388283056)  
**Source**: https://4ort.xyz/entity/understanding-consumers-visual-attention-in-mobile-advertisements-an-ambulatory-eye-tracking-study-with-machine-learning