# Understanding consumers’ paths to webrooming: A complexity approach

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 88× · AI/ML

**Wikidata**: [openalex:W2985792100](https://www.wikidata.org/wiki/openalex:W2985792100)  
**Source**: https://4ort.xyz/entity/understanding-consumers-paths-to-webrooming-a-complexity-approach