# Understanding Consumer Trust Dynamics and Purchase Intentions in a Multichannel Live Streaming E-Commerce Context: A Trust Transfer Perspective

> Research article (International Journal of Human-Computer Interaction, 2024) · cited 21× · AI/ML

**Wikidata**: [openalex:W4404243782](https://www.wikidata.org/wiki/openalex:W4404243782)  
**Source**: https://4ort.xyz/entity/understanding-consumer-trust-dynamics-and-purchase-intentions-in-a-multichannel-live-streaming-e-commerce-context-a-trus