# Understanding Consumer Preferences from Social Media Data

> Research article (NIM Marketing Intelligence Review, 2019) · cited 14× · AI/ML

**Wikidata**: [openalex:W2983098197](https://www.wikidata.org/wiki/openalex:W2983098197)  
**Source**: https://4ort.xyz/entity/understanding-consumer-preferences-from-social-media-data