# Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles

> Research article (Electronic Commerce Research and Applications, 2021) · cited 82× · AI/ML

**Wikidata**: [openalex:W3169724037](https://www.wikidata.org/wiki/openalex:W3169724037)  
**Source**: https://4ort.xyz/entity/understanding-consumer-engagement-with-brand-posts-on-social-media-the-effects-of-post-linguistic-styles