# Understanding communication in disaster response: A marketing strategy formulation and implementation perspective

> Research article (Journal of Public Affairs, 2016) · cited 10× · AI/ML

**Wikidata**: [openalex:W2561463196](https://www.wikidata.org/wiki/openalex:W2561463196)  
**Source**: https://4ort.xyz/entity/understanding-communication-in-disaster-response-a-marketing-strategy-formulation-and-implementation-perspective