# Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

> Research article (Journal of Marketing Management, 2016) · cited 38× · AI/ML

**Wikidata**: [openalex:W2396299694](https://www.wikidata.org/wiki/openalex:W2396299694)  
**Source**: https://4ort.xyz/entity/understanding-communal-and-individual-customer-experiences-in-group-oriented-event-tourism-an-activity-theory-perspectiv