# Understanding Chinese Consumers’ Livestreaming Impulsive Buying: An Stimulus-Organism-Response Perspective and the Mediating Role of Emotions and Zhong Yong Tendency

> Research article (Frontiers in Psychology, 2022) · cited 46× · AI/ML

**Wikidata**: [openalex:W4286630275](https://www.wikidata.org/wiki/openalex:W4286630275)  
**Source**: https://4ort.xyz/entity/understanding-chinese-consumers-livestreaming-impulsive-buying-an-stimulus-organism-response-perspective-and-the-mediati