# Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective

> Research article (Recreational Sports Journal, 2016) · cited 12× · AI/ML

**Wikidata**: [openalex:W2542487937](https://www.wikidata.org/wiki/openalex:W2542487937)  
**Source**: https://4ort.xyz/entity/understanding-brand-equity-in-campus-recreational-sports-a-consumer-based-perspective