# Understanding audience willingness to keep subscriptions in digital podcast: A dual identification perspective

> Research article (Journal of Marketing Communications, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4327948428](https://www.wikidata.org/wiki/openalex:W4327948428)  
**Source**: https://4ort.xyz/entity/understanding-audience-willingness-to-keep-subscriptions-in-digital-podcast-a-dual-identification-perspective