# Understanding and Modeling the Social Preferences for Riders in Rideshare Matching

> Research article (Transportation, 2020) · cited 28× · AI/ML

**Wikidata**: [openalex:W3021057865](https://www.wikidata.org/wiki/openalex:W3021057865)  
**Source**: https://4ort.xyz/entity/understanding-and-modeling-the-social-preferences-for-riders-in-rideshare-matching