# Uncovering the worth of the past: the relationship between corporate museums' strategic orientation and dual performance

> Research article (Management Decision, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W4206082074](https://www.wikidata.org/wiki/openalex:W4206082074)  
**Source**: https://4ort.xyz/entity/uncovering-the-worth-of-the-past-the-relationship-between-corporate-museums-strategic-orientation-and-dual-performance