# UNCOVERING PSYCHOLOGICAL GRATIFICATIONS AFFECTING SOCIAL MEDIA UTILIZATION: A MULTIBLOCK HIERARCHICAL ANALYSIS

> Research article (The Journal of Marketing Theory and Practice, 2018) · cited 23× · AI/ML

**Wikidata**: [openalex:W2898240033](https://www.wikidata.org/wiki/openalex:W2898240033)  
**Source**: https://4ort.xyz/entity/uncovering-psychological-gratifications-affecting-social-media-utilization-a-multiblock-hierarchical-analysis