# Uncovering Executive Prioritization: Evaluating Customer Value Propositions with the Pairwise Comparison Method

> Research article (Journal of Service Science and Management, 2015) · cited 13× · AI/ML

**Wikidata**: [openalex:W2014099645](https://www.wikidata.org/wiki/openalex:W2014099645)  
**Source**: https://4ort.xyz/entity/uncovering-executive-prioritization-evaluating-customer-value-propositions-with-the-pairwise-comparison-method