# UMPG

> Ukrainian record label

**Wikidata**: [Q104205792](https://www.wikidata.org/wiki/Q104205792)  
**Source**: https://4ort.xyz/entity/umpg

## Summary
UMPG (УМИГ МЬЮЗИК), also known as UMIG Music, is a Ukrainian record label and music publishing group operating within the phonographic industry. Headquartered in Ukraine, the entity functions as a brand and trademark for marketing music recordings and videos, maintaining a significant digital presence across platforms like YouTube, SoundCloud, and Yandex Music. It is officially recognized as an instance of a record label and serves as a commercial imprint for music distribution.

## Key Facts
- **Entity Name:** UMPG (УМИГ МЬЮЗИК)
- **Aliases:** UMIG Music
- **Type:** Record Label
- **Country:** Ukraine
- **Industry:** Phonographic Industry
- **Website:** https://umpg.com.ua/ (Available in Russian, Ukrainian, and English)
- **YouTube Handle:** @umpgua
- **YouTube Channel ID:** UCy4gc9Fivfh3yMedduhQaZg
- **YouTube Subscribers:** 97,100 (as of December 7, 2025)
- **YouTube Views:** 32,550,388 (as of December 7, 2025)
- **Twitter Username:** umpg_music (Since May 30, 2017)
- **Instagram Username:** umig_music
- **VK Username:** umpg_music
- **SoundCloud ID:** umigmusic (Since August 25, 2016)
- **Discogs Label ID:** 967103
- **MusicBrainz Label ID:** 6bcac748-4042-4898-b92c-ca9f7f588a41
- **Yandex Music Label ID:** 585776
- **Wikidata Description:** Ukrainian record label
- **Social Media Followers:** 70,600 (as of July 2, 2021)
- **Alternate Name (MusicBrainz):** УМИГ (Украинская музыкальная издательская группа)

## FAQs
**What is UMPG and what does it do?**
UMPG is a Ukrainian record label that functions as a brand and trademark for marketing music recordings and music videos. It operates within the phonographic industry as a commercial imprint, distinct from an operational record company.

**Where is UMPG located and what languages does it operate in?**
The record label is based in Ukraine. Its official website, umpg.com.ua, provides content in three languages: Russian, Ukrainian, and English.

**What are UMPG's primary digital platforms?**
UMPG maintains a verified presence on major social and music platforms, including YouTube (@umpgua), Instagram (umig_music), Twitter (umpg_music), VK (umpg_music), and SoundCloud (umigmusic). It is also listed on music databases like Discogs, MusicBrainz, and Yandex Music.

**How significant is UMPG's audience?**
As of December 7, 2025, UMPG's YouTube channel has accumulated over 32.5 million views and has 97,100 subscribers, indicating a substantial listener base for its content.

## Why It Matters
UMPG matters as a functioning entity within the modern music industry infrastructure, specifically serving as a bridge between musical content and its commercial distribution. As a record label, it plays a central role in the production, distribution, and promotion of music content, ensuring that intellectual property is managed and marketed effectively. Operating out of Ukraine, it represents a localized node in the global phonographic industry, adapting international standards of music branding and digital presence to its specific regional market. Its consistent activity across multiple digital platforms since at least 2016 demonstrates its relevance in the shift towards digital music consumption and promotion.

## Notable For
- **Multilingual Web Presence:** Its official website offers full accessibility in Russian, Ukrainian, and English.
- **Extensive Digital Footprint:** Maintains verified accounts and listings across a wide array of platforms, including YouTube, SoundCloud, MusicBrainz, Discogs, and Yandex Music.
- **Significant Audience Reach:** Has achieved over 32 million views on its YouTube channel.
- **Long-standing Digital Activity:** Its SoundCloud presence dates back to August 2016, and its Twitter to May 2017.
- **Database Recognition:** Is cataloged in major music industry databases like Discogs (ID: 967103) and MusicBrainz, confirming its status as a recognized label.

## Body
### Definition and Classification
UMPG is classified as an **instance of a record label**, a type of brand and trademark associated with the marketing of music recordings and music videos. In the context of the **phonographic industry**, it operates as a commercial name and imprint. It is distinct from a record company, which handles operational business functions; UMPG serves as the public-facing identity for music distribution. This classification aligns with standard industry taxonomies, such as the Library of Congress Classification ML3792.A-ML3792.Z (Music trade - Individual record companies/labels).

### Digital Presence and Platforms
The entity maintains a robust and verified digital footprint across multiple social media and music platforms, facilitating widespread distribution and promotion.
- **YouTube:** The channel, accessible via the handle `umpgua` or ID `UCy4gc9Fivfh3yMedduhQaZg`, was created on May 30, 2012. As of December 7, 2025, it reported 97,100 subscribers and a total of 32,550,388 video views.
- **SoundCloud:** Operating under the ID `umigmusic`, the account was established on August 25, 2016. It is listed as a "verified account or profile."
- **Twitter:** The handle `umpg_music` has been active since May 30, 2017.
- **Instagram & VK:** The label is present on Instagram as `umig_music` and on VK (VKontakte) with the username `umpg_music`.

### Database Identifiers and Listings
UMPG is indexed in several key music industry and knowledge databases, affirming its operational status and enabling data interoperability.
- **MusicBrainz:** Assigned the Label ID `6bcac748-4042-4898-b92c-ca9f7f588a41`, where it is listed as "УМИГ (Украинская музыкальная издательская группа)" (Ukrainian Music Publishing Group).
- **Discogs:** Cataloged under Label ID `967103`.
- **Yandex Music:** Holds a Label ID of `585776`.
- **Wikidata:** The entity is described as a "Ukrainian record label."

### Website and Operations
The primary online hub for UMPG is its official website, `https://umpg.com.ua/`. The site is designed to serve a multilingual audience, offering content in **Russian, Ukrainian, and English**. This multilingual approach supports its operations within Ukraine and its outreach to broader markets. As a commercial entity, its activities fall under the economic and legal framework of Ukraine, a unitary state with a semi-presidential parliamentary system located in Eastern Europe.

### Audience Metrics
Quantitative data highlights the label's reach and growth over time. Social media follower counts indicate a trajectory of growth, with 70,600 followers reported on July 2, 2021, increasing to 97,100 by December 7, 2025. The cumulative number of viewers and listeners on its primary YouTube channel stands at over 32.5 million as of late 2025.

## References

1. MusicBrainz
2. Discogs
3. YouTube API