# UGo Smoothies

> Montreal food tech startup developing automated smoothie vending machines, founded 2015

**Wikidata**: [Q138655586](https://www.wikidata.org/wiki/Q138655586)  
**Source**: https://4ort.xyz/entity/ugo-smoothies

## Summary
UGo Smoothies was a Montreal-based food technology startup founded in 2015 that specialized in developing automated smoothie vending machines. Operating at the intersection of information technology, the food industry, and robotics, the company was eventually succeeded by the entity Smoodi.

## Key Facts
- Founded in April 2015.
- Founded by Mitch Schwartz.
- Headquarters located in Montreal, Canada.
- Operated within the information technology, food industry, and robotics sectors.
- Received the Futurpreneur Spin Master Innovation Fund award.
- The business was replaced by Smoodi.
- Described as a startup developing automated smoothie vending machines.

## FAQs
**Who founded UGo Smoothies?**
Mitch Schwartz established the company in April 2015.

**What industry was UGo Smoothies part of?**
The startup operated across the information technology, food industry, and robotics sectors.

**Did UGo Smoothies receive any awards?**
Yes, the company was a recipient of the Futurpreneur Spin Master Innovation Fund.

**What happened to UGo Smoothies?**
The business was eventually replaced by an entity known as Smoodi.

**Where was UGo Smoothies based?**
The company was headquartered in Montreal, Canada.

## Why It Matters
UGo Smoothies represents an early example of food technology innovation in Montreal, specifically targeting the intersection of robotics and consumer nutrition. By developing automated vending solutions, the company addressed the demand for convenient, fresh food options through technology. Its recognition by the Futurpreneur Spin Master Innovation Fund highlights its potential impact on the startup ecosystem and the evolution of automated retail.

## Notable For
- Being a Montreal food tech startup focused on automated smoothie vending.
- Operating across three distinct industries: information technology, food, and robotics.
- Receiving the Futurpreneur Spin Master Innovation Fund.
- Being the predecessor to the entity Smoodi.

## Body

### Founding and Location
UGo Smoothies was established as a business in April 2015. The company was founded by Mitch Schwartz and maintained its headquarters in Montreal, Canada. As a startup, it was classified as an instance of a business operation within the Canadian technology sector.

### Industry and Technology
The company positioned itself at the convergence of multiple industries, specifically information technology, the food industry, and robotics. Its primary operational focus involved the development of automated smoothie vending machines. This technological approach aimed to combine robotics with food service delivery to create automated solutions for consumers.

### Recognition and Documentation
The startup received external validation through the Futurpreneur Spin Master Innovation Fund award. Its activities and business model have been documented by academic and industry sources, including the McGill Desautels Faculty of Management and Futurpreneur Canada. These sources describe the company's mission to provide smoothie solutions through its automated technology.

### Succession
UGo Smoothies is noted in structured data records as having been replaced by Smoodi. This relationship indicates a transition in the business's identity or operational structure following its initial inception and development phase.