# two-step flow of communication

> theory that most people form opinions under the influence of opinion leaders, who in turn are influenced by mass media

**Wikidata**: [Q970975](https://www.wikidata.org/wiki/Q970975)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Two-step_flow_of_communication)  
**Source**: https://4ort.xyz/entity/two-step-flow-of-communication


## References

1. Freebase Data Dumps. 2013