# Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

> Research article (Journal of Interactive Marketing, 2019) · cited 96× · AI/ML

**Wikidata**: [openalex:W2951331445](https://www.wikidata.org/wiki/openalex:W2951331445)  
**Source**: https://4ort.xyz/entity/tweeting-with-the-stars-automated-text-analysis-of-the-effect-of-celebrity-social-media-communications-on-consumer-word-