# Turning your weakness into my strength: How counter-messaging on conventional meat influences acceptance of cultured meat

> Research article (Food Quality and Preference, 2021) · cited 44× · AI/ML

**Wikidata**: [openalex:W4200329297](https://www.wikidata.org/wiki/openalex:W4200329297)  
**Source**: https://4ort.xyz/entity/turning-your-weakness-into-my-strength-how-counter-messaging-on-conventional-meat-influences-acceptance-of-cultured-meat