# Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses

> Research article (Journal of Entrepreneurship in Emerging Economies, 2022) · cited 22× · AI/ML

**Wikidata**: [openalex:W4394721629](https://www.wikidata.org/wiki/openalex:W4394721629)  
**Source**: https://4ort.xyz/entity/turning-digital-technology-to-immersive-marketing-strategy-a-strategic-perspective-on-flexibility-agility-and-adaptabili