# Trying Before Buying: The Moderating Role of Online Reviews in Trial Attitude Formation Toward Mobile Applications

> Research article (International Journal of Electronic Commerce, 2015) · cited 101× · AI/ML

**Wikidata**: [openalex:W1479872947](https://www.wikidata.org/wiki/openalex:W1479872947)  
**Source**: https://4ort.xyz/entity/trying-before-buying-the-moderating-role-of-online-reviews-in-trial-attitude-formation-toward-mobile-applications