# Trust transfer in social media brand communities: The role of consumer engagement

> Research article (International Journal of Information Management, 2018) · cited 243× · AI/ML

**Wikidata**: [openalex:W2790855116](https://www.wikidata.org/wiki/openalex:W2790855116)  
**Source**: https://4ort.xyz/entity/trust-transfer-in-social-media-brand-communities-the-role-of-consumer-engagement