# Trust and product as moderators in online shopping behavior: evidence from India

> Research article (South Asian Journal of Marketing, 2021) · cited 34× · AI/ML

**Wikidata**: [openalex:W3170654329](https://www.wikidata.org/wiki/openalex:W3170654329)  
**Source**: https://4ort.xyz/entity/trust-and-product-as-moderators-in-online-shopping-behavior-evidence-from-india