# Trust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal

> Research article (International Journal of Strategic Communication, 2015) · cited 58× · AI/ML

**Wikidata**: [openalex:W2032574726](https://www.wikidata.org/wiki/openalex:W2032574726)  
**Source**: https://4ort.xyz/entity/trust-and-brand-recovery-campaigns-in-crisis-findus-nordic-and-the-horsemeat-scandal