# Truly Accountable Marketing: The Right Metrics for the Right Results

> Research article (GfK Marketing Intelligence Review, 2015) · cited 14× · AI/ML

**Wikidata**: [openalex:W2065158574](https://www.wikidata.org/wiki/openalex:W2065158574)  
**Source**: https://4ort.xyz/entity/truly-accountable-marketing-the-right-metrics-for-the-right-results