# Triggering effects of mobile video marketing in nature tourism: Media richness perspective

> Research article (Information Processing & Management, 2019) · cited 102× · AI/ML

**Wikidata**: [openalex:W2909972866](https://www.wikidata.org/wiki/openalex:W2909972866)  
**Source**: https://4ort.xyz/entity/triggering-effects-of-mobile-video-marketing-in-nature-tourism-media-richness-perspective